Macros for Bid Response
NoteBidMachine Exchange is currently working with openRTB 2.3 version
| Macro | Description |
|---|---|
|
{user.AUCTION_ID}
|
ID of the bid request; from BidRequest.id attribute. |
|
{user.AUCTION_BID_ID}
|
ID of the bid; from BidResponse.id attribute. |
|
{user.AUCTION_IMP_ID}
|
ID of the impression just won; from imp.id attribute. |
|
{user.AUCTION_SEAT_ID}
|
ID of the bidder seat for whom the bid was made. |
|
{user.AUCTION_AD_ID}
|
ID of the ad markup the bidder wishes to serve; from bid.adid attribute. |
|
{user.AUCTION_PRICE}
|
Settlement price using the same currency and units as the bid. |
|
{user.AUCTION_CURRENCY}
|
The currency used in the bid (explicit or implied); for confirmation only. |
|
{user.AUCTION_MBR}
|
Market Bid Ratio defined as: clearance price / bid price. |
|
{user.AUCTION_LOSS}
|
Loss reason codes. Refer to List |
|
{user.AUCTION_MINIMUM_BID_TO_WIN}
{user.AUCTION_MIN_TO_WIN} |
The minimum bid that the bidder would have needed to win the auction against real time bidders. Supported ONLY in seatbid.bid.lurl |
Updated 7 days ago