Documentation

Macros for Bid Response

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Note

BidMachine Exchange is currently working with openRTB 2.3 version

Macro Description
${AUCTION_ID}
ID of the bid request; from BidRequest.id attribute.
${AUCTION_BID_ID}
ID of the bid; from BidResponse.id attribute.
${AUCTION_IMP_ID}
ID of the impression just won; from imp.id attribute.
${AUCTION_SEAT_ID}
ID of the bidder seat for whom the bid was made.
${AUCTION_AD_ID}
ID of the ad markup the bidder wishes to serve; from bid.adid attribute.
${AUCTION_PRICE}
Settlement price using the same currency and units as the bid.
${AUCTION_CURRENCY}
The currency used in the bid (explicit or implied); for confirmation only.
${AUCTION_MBR}
Market Bid Ratio defined as: clearance price / bid price.
${AUCTION_LOSS}
Loss reason codes. Refer to List
${AUCTION_MINIMUM_BID_TO_WIN}
${AUCTION_MIN_TO_WIN}
The minimum bid that the bidder would have needed to win the auction against real time bidders. Supported ONLY in seatbid.bid.lurl