User Object

Attribute	Type	Description	Example
Attribute	Type	Description	Example
id	string	Exchange-specific ID for the user. At least one of id or buyerid is recommended.	"1"
buyerid	string	Buyer-specific ID for the user as mapped by the exchange for the buyer. At least one of buyerid or id is recommended.	"1"
yob	integer	Year of birth as a 4-digit integer.	1984
gender	string	Gender, where “M” = male, “F” = female, “O” = known to be other (i.e., omitted is unknown).	"O"
keywords	string	Comma separated list of keywords, interests, or intent.	"game"
geo	object	Location of the user’s home base defined by a Geo object. This is not necessarily their current location.
data	object array	Additional user data. Each Data object represents a different data source.
ext	object array	Placeholder for exchange-specific extensions to OpenRTB.	{"consent" : "1"}