Imp Object
Imp Object Properties
| Attribute | Type | Description | Example |
|---|---|---|---|
| id | string | A unique identifier for this impression within the context of the bid request (typically, starts with 1 and increments. | 6ba06f9a-44c8-497d-8bc3-78804bebc2c8 |
| banner | object | A Banner object; required if this impression is offered as a banner ad opportunity. | |
| video | object | A Video object; required if this impression is offered as a video ad opportunity. | |
| native | object | A Native object; required if this impression is offered as a native ad opportunity. | |
| displaymanager | string | Name of ad mediation partner, SDK technology, or player responsible for rendering ad (typically video or mobile). Used by some ad servers to customise ad code by a partner. Recommended for video and/or apps. | appodeal |
| displaymanagerver | string | Version of ad mediation partner, SDK technology, or player responsible for rendering ad (typically video or mobile). Used by some ad servers to customise ad code by a partner. Recommended for video and/or apps. | 2.0.0 |
| instl | integer; default 0 | 1 = the ad is interstitial or full screen, 0 = not interstitial. | 1 or 0 |
| tagid | string | Identifier for specific ad placement or ad tag that was used to initiate the auction. This can be useful for debugging of any issues, or for optimisation by the buyer. | 1 |
| bidfloor | float; default 0 | Minimum bid for this impression expressed in CPM. | 0.15 |
| bidfloorcur | string; default “USD” | Currency specified using ISO-4217 alpha codes. This may be different from bid currency returned by bidder if this is allowed by the exchange. | USD |
| secure | integer | Flag to indicate if the impression requires secure HTTPS URL creative assets and markup, where 0 = non-secure, 1 = secure. If omitted, the secure state is unknown, but non-secure HTTP support can be assumed. | 0 |
| ext | object | Placeholder for exchange-specific extensions to OpenRTB. |
Updated about 1 year ago
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