Documentation

App privacy details on the App Store

Privacy Manifest

Overview

Privacy Manifest Files have become a crucial component in the landscape of mobile app development, particularly with the advent of Apple's stringent privacy policies. BidMachine SDK, being at the forefront of ad monetization solutions, integrates and supports Privacy Manifest Files to ensure transparency and compliance with evolving privacy standards. This section provides an overview of why Privacy Manifest Files matter and how they benefit app developers integrating BidMachine SDK.

Starting from BidMachine's iOS SDK version 2.5.0, a compliant privacy manifest file is included.

Why Privacy Manifest Files Matter

  1. Compliance with Apple's Policies:
    Apple introduced Privacy Manifests to enhance transparency regarding data collection practices, particularly for third-party SDKs like BidMachine. As of May 1, 2024, apps containing SDKs utilizing Required Reasons API without declaring them in the Privacy Manifest risk rejection from the App Store.

  2. Enhanced User Awareness:
    Privacy Manifests empower developers to provide accurate and detailed privacy information to users. By documenting data collection practices, developers can ensure users have a clear understanding of how their data is handled within the app, contributing to improved user trust and satisfaction.

  3. Facilitating App Submission Process:
    App Store Connect now requires developers to address privacy inquiries, including the data practices of third-party collaborators like BidMachine SDK. Integrating BidMachine's Privacy Manifest File not only ensures compliance but also streamlines the app submission process by providing comprehensive reports on data collection practices. For example, developers can easily address privacy inquiries during the submission process with the help of BidMachine's Privacy Manifest File.

  4. Support for Privacy Nutrition Labels:
    Privacy Manifest Files play a pivotal role in generating Privacy Nutrition Labels, which provide users with a concise overview of an app's privacy practices. By adopting Privacy Manifests, BidMachine SDK enables developers to create more accurate and informative Privacy Nutrition Labels, thereby bolstering user trust and app credibility.


Privacy Practices

Starting December 8, 2020, app developers are required to provide information about their Privacy Practices when submitting apps or updated apps to the App Store. Privacy Practices are displayed to app users in a concise Starting December 8, 2020, app developers are required to provide information about their Privacy Practices when submitting apps or updating apps to the App Store. Privacy Practices are displayed to app users in a concise nutrition label format on the app page in the app store.

Data type Data collection Remarks
Contact Info

Name

No Don't collect
Email Address No Don't collect
Phone Number No Don't collect
Physical Address No Don't collect
Other User Contact Info No Don't collect
Health and Fitness

Health

No Don't collect
Fitness No Don't collect
Financial Info

Payment Info

No Don't collect
Credit Info No Don't collect
Other Financial Info
No
Don't collect
Location
Precise Location No

Don't collect


Coarse Location Optional

BidMachine SDK can collect this data if the application allows to track location.

Sensitive Info
Sensitive Info No Don't collect
Contacts
Contacts No Don't collect
User Content

Emails or Text Messages

No Don't collect
Photos or Videos No Don't collect
Audio Data No Don't collect
Gameplay Content No Don't collect
Customer Support No Don't collect
Other User Content No Don't collect
Browsing History
Browsing History No Don't collect
Search History
Search History No Don't collect
Identifiers
User ID Yes

BidMachine SDK can collect this data for advertising targeting.

Device ID Yes

BidMachine SDK can collect this data for advertising targeting.

Purchases
Purchase History No

Don't collect

Usage Data

Product Interaction

No

Don't collect

Advertising Data Yes

BidMachine SDK can collect this data for advertising targeting. 

Other Usage Data No Don't collect
Diagnostics
Crash Data Yes

BidMachine SDK can collect this data. 

Performance Data Yes

BidMachine SDK can collect this data. 

Other Diagnostic Data

No

Don't collect

Other Data
Other Data Types Yes

BidMachine SDK can also collect:

  • Technical device information (for example, device type, system configuration information such as information about End Users’ operating system, mobile browser (e.g., Firefox, Safari, and Chrome))
  • Other device information (e.g., whether users using a smartphone or tablet and related information)
  • Network information (for example, network provider)
  • Carrier user ID (a number uniquely allocated to you by your network provider)