Value | Description |
0 |
Unknown |
1 |
Above the Fold |
2 |
DEPRECATED - May or may not be initially visible depending on screen size/resolution. |
3 |
Below the Fold |
4 |
Header |
5 |
Footer |
6 |
Sidebar |
7 |
Full Screen |
Value | Description |
1 |
VPAID 1.0 |
2 |
VPAID 2.0 |
3 |
MRAID-1 |
4 |
ORMMA |
5 |
MRAID-2 |
Value | Description |
1 |
XHTML Text Ad (usually mobile) |
2 |
XHTML Banner Ad. (usually mobile) |
3 |
JavaScript Ad; must be valid XHTML (i.e., Script Tags Included) |
4 |
iframe |
Value | Description |
0 |
Unknown |
1 |
Ethernet |
2 |
WIFI |
3 |
Cellular Network – Unknown Generation |
4 |
Cellular Network – 2G |
5 |
Cellular Network – 3G |
6 |
Cellular Network – 4G |
Value | Description |
IAB1 |
Arts & Entertainment |
IAB1-1 |
Books & Literature |
IAB1-2 |
Celebrity Fan/Gossip |
IAB1-3 |
Fine Art |
IAB1-4 |
Humor |
IAB1-5 |
Movies |
IAB1-6 |
Music |
IAB1-7 |
Television |
IAB2 |
Automotive |
IAB2-1 |
Auto Parts |
IAB2-2 |
Auto Repair |
IAB2-3 |
Buying/Selling Cars |
IAB2-4 |
Car Culture |
IAB2-5 |
Certified Pre-Owned |
IAB2-6 |
Convertible |
IAB2-7 |
Coupe |
IAB2-8 |
Crossover |
IAB2-9 |
Diesel |
IAB2-10 |
Electric Vehicle |
IAB2-11 |
Hatchback |
IAB2-12 |
Hybrid |
IAB2-13 |
Luxury |
IAB2-14 |
Minivan |
IAB2-15 |
Motorcycles |
IAB2-16 |
Off-Road Vehicles |
IAB2-17 |
Performance Vehicles |
IAB2-18 |
Pickup |
IAB2-19 |
Road-Side Assistance |
IAB2-20 |
Sedan |
IAB2-21 |
Trucks & Accessories |
IAB2-22 |
Vintage Cars |
IAB2-23 |
Wagon |
IAB3 |
Business |
IAB3-1 |
Advertising |
IAB3-2 |
Agriculture |
IAB3-3 |
Biotech/Biomedical |
IAB3-4 |
Business Software |
IAB3-5 |
Construction |
IAB3-6 |
Forestry |
IAB3-7 |
Government |
IAB3-8 |
Green Solutions |
IAB3-9 |
Human Resources |
IAB3-10 |
Logistics |
IAB3-11 |
Marketing |
IAB3-12 |
Metals |
... |
... |
Value | Description |
1 |
Streaming |
2 |
Progressive |
Value | Description |
1 |
Audio Ad (Auto-Play) |
2 |
Audio Ad (User Initiated) |
3 |
Expandable (Automatic) |
4 |
Expandable (User Initiated - Click) |
5 |
Expandable (User Initiated - Rollover) |
6 |
In-Banner Video Ad (Auto-Play) |
7 |
In-Banner Video Ad (User Initiated) |
8 |
Pop (e.g., Over, Under, or Upon Exit) |
9 |
Provocative or Suggestive Imagery |
10 |
Shaky, Flashing, Flickering, Extreme Animation, Smileys |
11 |
Surveys |
12 |
Text Only |
13 |
User Interactive (e.g., Embedded Games) |
14 |
Windows Dialog or Alert Style |
15 |
Has Audio On/Off Button |
16 |
Ad Can be Skipped (e.g., Skip Button on Pre-Roll Video) |
Value | Description |
1 |
Mobile/Tablet |
2 |
Personal Computer |
3 |
Connected TV |
4 |
Phone |
5 |
Tablet |
6 |
Connected Device |
7 |
Set Top Box |
Value | Description |
1 |
Left |
2 |
Right |
3 |
Up |
4 |
Down |
5 |
Full Screen |
Value | Description |
1 |
GPS/Location Services |
2 |
IP Address |
3 |
User provided (e.g., registration data) |
Value | Description |
0 |
Unknown Error |
1 |
Technical Error |
2 |
Invalid Request |
3 |
Known Web Spider |
4 |
Suspected Non-Human Traffic |
5 |
Cloud, Data center, or Proxy IP |
6 |
Unsupported Device |
7 |
Blocked Publisher or Site |
8 |
Unmatched User |
Value | Description |
---|
0 | Bid Won |
1 | Internal Error |
2 | Impression Opportunity Expired |
3 | Invalid Bid Response |
4 | Invalid Deal ID |
5 | Invalid Auction ID |
6 | Invalid (i.e., malformed) Advertiser Domain |
7 | Missing Markup |
8 | Missing Creative ID |
9 | Missing Bid Price |
10 | Missing Minimum Creative Approval Data |
100 | Bid was Below Auction Floor |
101 | Bid was Below Deal Floor |
102 | Lost to Higher Bid |
103 | Lost to a Bid for a PMP Deal |
104 | Buyer Seat Blocked |
200 | Creative Filtered - General; reason unknown. |
201 | Creative Filtered - Pending processing by Exchange (e.g., approval, transcoding, etc.) |
202 | Creative Filtered - Disapproved by Exchange |
203 | Creative Filtered - Size Not Allowed |
204 | Creative Filtered - Incorrect Creative Format |
205 | Creative Filtered - Advertiser Exclusions |
206 | Creative Filtered – App Bundle Exclusions |
207 | Creative Filtered - Not Secure |
208 | Creative Filtered - Language Exclusions |
209 | Creative Filtered - Category Exclusions |
210 | Creative Filtered - Creative Attribute Exclusions |
211 | Creative Filtered - Ad Type Exclusions |
212 | Creative Filtered - Animation Too Long |
213 | Creative Filtered - Not Allowed in PMP Deal |
Value | Description |
1 |
Static Resource |
2 |
HTML Resource |
3 |
iframe Resource |
Value | Description |
1 |
VAST 1.0 |
2 |
VAST 2.0 |
3 |
VAST 3.0 |
4 |
VAST 1.0 Wrapper |
5 |
VAST 2.0 Wrapper |
6 |
VAST 3.0 Wrapper |
Value | Description |
1 |
Linear / In-Stream |
2 |
Non-Linear / Overlay |
Value | Description |
1 |
Auto-Play Sound On |
2 |
Auto-Play Sound Off |
3 |
Click-to-Play |
4 |
Mouse-Over |
Value | Description |
0 |
Unknown |
1 |
Professionally Produced |
2 |
Prosumer |
3 |
User Generated (UGC) |
Value |
Description |
> 0 |
Mid-Roll (value indicates start delay in second) |
0 |
Pre-Roll |
-1 |
Generic Mid-Roll |
-2 |
Generic Post-Roll |
Updated almost 2 years ago