Enumerated Lists Specification

Ad Position

Value Description
0  Unknown
1 Above the Fold
2 DEPRECATED - May or may not be initially visible depending on screen size/resolution.
3 Below the Fold
4 Header
5 Footer
6 Sidebar
7 Full Screen

API Frameworks

Value Description
1 VPAID 1.0
2 VPAID 2.0

Banner Ad Types

Value Description
1 XHTML Text Ad (usually mobile)
2 XHTML Banner Ad. (usually mobile)
3 JavaScript Ad; must be valid XHTML (i.e., Script Tags Included)
4 iframe

Connection Type

Value Description
0 Unknown
1 Ethernet
3 Cellular Network – Unknown Generation
4 Cellular Network – 2G
5 Cellular Network – 3G
6 Cellular Network – 4G

Content Categories

Value Description
IAB1 Arts & Entertainment
IAB1-1 Books & Literature
IAB1-2 Celebrity Fan/Gossip
IAB1-3 Fine Art
IAB1-4 Humor
IAB1-5 Movies
IAB1-6 Music
IAB1-7 Television
IAB2 Automotive
IAB2-1 Auto Parts
IAB2-2 Auto Repair
IAB2-3 Buying/Selling Cars
IAB2-4 Car Culture
IAB2-5 Certified Pre-Owned
IAB2-6 Convertible
IAB2-7 Coupe
IAB2-8 Crossover
IAB2-9 Diesel
IAB2-10 Electric Vehicle
IAB2-11 Hatchback
IAB2-12 Hybrid
IAB2-13 Luxury
IAB2-14 Minivan
IAB2-15 Motorcycles
IAB2-16 Off-Road Vehicles
IAB2-17 Performance Vehicles
IAB2-18 Pickup
IAB2-19 Road-Side Assistance
IAB2-20 Sedan
IAB2-21 Trucks & Accessories
IAB2-22 Vintage Cars
IAB2-23 Wagon
IAB3 Business
IAB3-1 Advertising
IAB3-2 Agriculture
IAB3-3 Biotech/Biomedical
IAB3-4 Business Software
IAB3-5 Construction
IAB3-6 Forestry
IAB3-7 Government
IAB3-8 Green Solutions
IAB3-9 Human Resources
IAB3-10 Logistics
IAB3-11 Marketing
IAB3-12 Metals
... ...

Content Delivery Methods

Value Description
1 Streaming
2 Progressive

Creative Attributes

Value Description
1 Audio Ad (Auto-Play)
2 Audio Ad (User Initiated)
3 Expandable (Automatic)
4 Expandable (User Initiated - Click)
5 Expandable (User Initiated - Rollover)
6 In-Banner Video Ad (Auto-Play)
7 In-Banner Video Ad (User Initiated)
8 Pop (e.g., Over, Under, or Upon Exit)
9 Provocative or Suggestive Imagery
10 Shaky, Flashing, Flickering, Extreme Animation, Smileys
11 Surveys
12 Text Only
13 User Interactive (e.g., Embedded Games)
14 Windows Dialog or Alert Style
15 Has Audio On/Off Button
16 Ad Can be Skipped (e.g., Skip Button on Pre-Roll Video)

Device Type

Value Description
1 Mobile/Tablet
2 Personal Computer
3 Connected TV
4 Phone
5 Tablet
6 Connected Device
7 Set Top Box

Expandable Direction

Value Description
1 Left
2 Right
3 Up
4 Down
5 Full Screen

Location Type

Value Description
1 GPS/Location Services
2 IP Address
3 User provided (e.g., registration data)

No-Bid Reason Codes

Value Description
0 Unknown Error
1 Technical Error
2 Invalid Request
3 Known Web Spider
4 Suspected Non-Human Traffic
5 Cloud, Data center, or Proxy IP
6 Unsupported Device
7 Blocked Publisher or Site
8 Unmatched User

Loss Reason Codes

0Bid Won
1Internal Error
2Impression Opportunity Expired
3Invalid Bid Response
4Invalid Deal ID
5Invalid Auction ID
6Invalid (i.e., malformed) Advertiser Domain
7Missing Markup
8Missing Creative ID
9Missing Bid Price
10Missing Minimum Creative Approval Data
100Bid was Below Auction Floor
101Bid was Below Deal Floor
102Lost to Higher Bid
103Lost to a Bid for a PMP Deal
104Buyer Seat Blocked
200Creative Filtered - General; reason unknown.
201Creative Filtered - Pending processing by Exchange (e.g., approval, transcoding, etc.)
202Creative Filtered - Disapproved by Exchange
203Creative Filtered - Size Not Allowed
204Creative Filtered - Incorrect Creative Format
205Creative Filtered - Advertiser Exclusions
206Creative Filtered – App Bundle Exclusions
207Creative Filtered - Not Secure
208Creative Filtered - Language Exclusions
209Creative Filtered - Category Exclusions
210Creative Filtered - Creative Attribute Exclusions
211Creative Filtered - Ad Type Exclusions
212Creative Filtered - Animation Too Long
213Creative Filtered - Not Allowed in PMP Deal

VAST Companion Types

Value Description
1 Static Resource
2 HTML Resource
3 iframe Resource

Video Bid Response Protocols

Value Description
1 VAST 1.0
2 VAST 2.0
3 VAST 3.0
4 VAST 1.0 Wrapper
5 VAST 2.0 Wrapper
6 VAST 3.0 Wrapper

Video Linearity

Value Description
1  Linear / In-Stream
2 Non-Linear / Overlay

Video Playback Methods

Value Description
1 Auto-Play Sound On
2 Auto-Play Sound Off
3 Click-to-Play
4 Mouse-Over

Video Quality

Value Description
0 Unknown
1 Professionally Produced
2 Prosumer
3 User Generated (UGC)

Video Start Delay

Value Description
> 0 Mid-Roll (value indicates start delay in second)
0 Pre-Roll
-1 Generic Mid-Roll
-2 Generic Post-Roll