Enumerated Lists Specification
Ad Position
| Value | Description |
|---|---|
| 0 | Unknown |
| 1 | Above the Fold |
| 2 | DEPRECATED - May or may not be initially visible depending on screen size/resolution. |
| 3 | Below the Fold |
| 4 | Header |
| 5 | Footer |
| 6 | Sidebar |
| 7 | Full Screen |
API Frameworks
| Value | Description |
|---|---|
| 1 | VPAID 1.0 |
| 2 | VPAID 2.0 |
| 3 | MRAID-1 |
| 4 | ORMMA |
| 5 | MRAID-2 |
Banner Ad Types
| Value | Description |
|---|---|
| 1 | XHTML Text Ad (usually mobile) |
| 2 | XHTML Banner Ad. (usually mobile) |
| 3 | JavaScript Ad; must be valid XHTML (i.e., Script Tags Included) |
| 4 | iframe |
Connection Type
| Value | Description |
|---|---|
| 0 | Unknown |
| 1 | Ethernet |
| 2 | WIFI |
| 3 | Cellular Network – Unknown Generation |
| 4 | Cellular Network – 2G |
| 5 | Cellular Network – 3G |
| 6 | Cellular Network – 4G |
Content Categories
| Value | Description |
|---|---|
| IAB1 | Arts & Entertainment |
| IAB1-1 | Books & Literature |
| IAB1-2 | Celebrity Fan/Gossip |
| IAB1-3 | Fine Art |
| IAB1-4 | Humor |
| IAB1-5 | Movies |
| IAB1-6 | Music |
| IAB1-7 | Television |
| IAB2 | Automotive |
| IAB2-1 | Auto Parts |
| IAB2-2 | Auto Repair |
| IAB2-3 | Buying/Selling Cars |
| IAB2-4 | Car Culture |
| IAB2-5 | Certified Pre-Owned |
| IAB2-6 | Convertible |
| IAB2-7 | Coupe |
| IAB2-8 | Crossover |
| IAB2-9 | Diesel |
| IAB2-10 | Electric Vehicle |
| IAB2-11 | Hatchback |
| IAB2-12 | Hybrid |
| IAB2-13 | Luxury |
| IAB2-14 | Minivan |
| IAB2-15 | Motorcycles |
| IAB2-16 | Off-Road Vehicles |
| IAB2-17 | Performance Vehicles |
| IAB2-18 | Pickup |
| IAB2-19 | Road-Side Assistance |
| IAB2-20 | Sedan |
| IAB2-21 | Trucks & Accessories |
| IAB2-22 | Vintage Cars |
| IAB2-23 | Wagon |
| IAB3 | Business |
| IAB3-1 | Advertising |
| IAB3-2 | Agriculture |
| IAB3-3 | Biotech/Biomedical |
| IAB3-4 | Business Software |
| IAB3-5 | Construction |
| IAB3-6 | Forestry |
| IAB3-7 | Government |
| IAB3-8 | Green Solutions |
| IAB3-9 | Human Resources |
| IAB3-10 | Logistics |
| IAB3-11 | Marketing |
| IAB3-12 | Metals |
| ... | ... |
Content Delivery Methods
| Value | Description |
|---|---|
| 1 | Streaming |
| 2 | Progressive |
Creative Attributes
| Value | Description |
|---|---|
| 1 | Audio Ad (Auto-Play) |
| 2 | Audio Ad (User Initiated) |
| 3 | Expandable (Automatic) |
| 4 | Expandable (User Initiated - Click) |
| 5 | Expandable (User Initiated - Rollover) |
| 6 | In-Banner Video Ad (Auto-Play) |
| 7 | In-Banner Video Ad (User Initiated) |
| 8 | Pop (e.g., Over, Under, or Upon Exit) |
| 9 | Provocative or Suggestive Imagery |
| 10 | Shaky, Flashing, Flickering, Extreme Animation, Smileys |
| 11 | Surveys |
| 12 | Text Only |
| 13 | User Interactive (e.g., Embedded Games) |
| 14 | Windows Dialog or Alert Style |
| 15 | Has Audio On/Off Button |
| 16 | Ad Can be Skipped (e.g., Skip Button on Pre-Roll Video) |
Device Type
| Value | Description |
|---|---|
| 1 | Mobile/Tablet |
| 2 | Personal Computer |
| 3 | Connected TV |
| 4 | Phone |
| 5 | Tablet |
| 6 | Connected Device |
| 7 | Set Top Box |
Expandable Direction
| Value | Description |
|---|---|
| 1 | Left |
| 2 | Right |
| 3 | Up |
| 4 | Down |
| 5 | Full Screen |
Location Type
| Value | Description |
|---|---|
| 1 | GPS/Location Services |
| 2 | IP Address |
| 3 | User provided (e.g., registration data) |
No-Bid Reason Codes
| Value | Description |
|---|---|
| 0 | Unknown Error |
| 1 | Technical Error |
| 2 | Invalid Request |
| 3 | Known Web Spider |
| 4 | Suspected Non-Human Traffic |
| 5 | Cloud, Data center, or Proxy IP |
| 6 | Unsupported Device |
| 7 | Blocked Publisher or Site |
| 8 | Unmatched User |
Loss Reason Codes
| Value | Description |
|---|---|
| 0 | Bid Won |
| 1 | Internal Error |
| 2 | Impression Opportunity Expired |
| 3 | Invalid Bid Response |
| 4 | Invalid Deal ID |
| 5 | Invalid Auction ID |
| 6 | Invalid (i.e., malformed) Advertiser Domain |
| 7 | Missing Markup |
| 8 | Missing Creative ID |
| 9 | Missing Bid Price |
| 10 | Missing Minimum Creative Approval Data |
| 100 | Bid was Below Auction Floor |
| 101 | Bid was Below Deal Floor |
| 102 | Lost to Higher Bid |
| 103 | Lost to a Bid for a PMP Deal |
| 104 | Buyer Seat Blocked |
| 200 | Creative Filtered - General; reason unknown. |
| 201 | Creative Filtered - Pending processing by Exchange (e.g., approval, transcoding, etc.) |
| 202 | Creative Filtered - Disapproved by Exchange |
| 203 | Creative Filtered - Size Not Allowed |
| 204 | Creative Filtered - Incorrect Creative Format |
| 205 | Creative Filtered - Advertiser Exclusions |
| 206 | Creative Filtered – App Bundle Exclusions |
| 207 | Creative Filtered - Not Secure |
| 208 | Creative Filtered - Language Exclusions |
| 209 | Creative Filtered - Category Exclusions |
| 210 | Creative Filtered - Creative Attribute Exclusions |
| 211 | Creative Filtered - Ad Type Exclusions |
| 212 | Creative Filtered - Animation Too Long |
| 213 | Creative Filtered - Not Allowed in PMP Deal |
VAST Companion Types
| Value | Description |
|---|---|
| 1 | Static Resource |
| 2 | HTML Resource |
| 3 | iframe Resource |
Video Bid Response Protocols
| Value | Description |
|---|---|
| 1 | VAST 1.0 |
| 2 | VAST 2.0 |
| 3 | VAST 3.0 |
| 4 | VAST 1.0 Wrapper |
| 5 | VAST 2.0 Wrapper |
| 6 | VAST 3.0 Wrapper |
Video Linearity
| Value | Description |
|---|---|
| 1 | Linear / In-Stream |
| 2 | Non-Linear / Overlay |
Video Playback Methods
| Value | Description |
|---|---|
| 1 | Auto-Play Sound On |
| 2 | Auto-Play Sound Off |
| 3 | Click-to-Play |
| 4 | Mouse-Over |
Video Quality
| Value | Description |
|---|---|
| 0 | Unknown |
| 1 | Professionally Produced |
| 2 | Prosumer |
| 3 | User Generated (UGC) |
Video Start Delay
| Value | Description |
|---|---|
| > 0 | Mid-Roll (value indicates start delay in second) |
| 0 | Pre-Roll |
| -1 | Generic Mid-Roll |
| -2 | Generic Post-Roll |
Updated 6 months ago