| Value | Description |
| 0 |
Unknown |
| 1 |
Above the Fold |
| 2 |
DEPRECATED - May or may not be initially visible depending on screen size/resolution. |
| 3 |
Below the Fold |
| 4 |
Header |
| 5 |
Footer |
| 6 |
Sidebar |
| 7 |
Full Screen |
| Value | Description |
| 1 |
VPAID 1.0 |
| 2 |
VPAID 2.0 |
| 3 |
MRAID-1 |
| 4 |
ORMMA |
| 5 |
MRAID-2 |
| Value | Description |
| 1 |
XHTML Text Ad (usually mobile) |
| 2 |
XHTML Banner Ad. (usually mobile) |
| 3 |
JavaScript Ad; must be valid XHTML (i.e., Script Tags Included) |
| 4 |
iframe |
| Value | Description |
| 0 |
Unknown |
| 1 |
Ethernet |
| 2 |
WIFI |
| 3 |
Cellular Network – Unknown Generation |
| 4 |
Cellular Network – 2G |
| 5 |
Cellular Network – 3G |
| 6 |
Cellular Network – 4G |
| Value | Description |
| IAB1 |
Arts & Entertainment |
| IAB1-1 |
Books & Literature |
| IAB1-2 |
Celebrity Fan/Gossip |
| IAB1-3 |
Fine Art |
| IAB1-4 |
Humor |
| IAB1-5 |
Movies |
| IAB1-6 |
Music |
| IAB1-7 |
Television |
| IAB2 |
Automotive |
| IAB2-1 |
Auto Parts |
| IAB2-2 |
Auto Repair |
| IAB2-3 |
Buying/Selling Cars |
| IAB2-4 |
Car Culture |
| IAB2-5 |
Certified Pre-Owned |
| IAB2-6 |
Convertible |
| IAB2-7 |
Coupe |
| IAB2-8 |
Crossover |
| IAB2-9 |
Diesel |
| IAB2-10 |
Electric Vehicle |
| IAB2-11 |
Hatchback |
| IAB2-12 |
Hybrid |
| IAB2-13 |
Luxury |
| IAB2-14 |
Minivan |
| IAB2-15 |
Motorcycles |
| IAB2-16 |
Off-Road Vehicles |
| IAB2-17 |
Performance Vehicles |
| IAB2-18 |
Pickup |
| IAB2-19 |
Road-Side Assistance |
| IAB2-20 |
Sedan |
| IAB2-21 |
Trucks & Accessories |
| IAB2-22 |
Vintage Cars |
| IAB2-23 |
Wagon |
| IAB3 |
Business |
| IAB3-1 |
Advertising |
| IAB3-2 |
Agriculture |
| IAB3-3 |
Biotech/Biomedical |
| IAB3-4 |
Business Software |
| IAB3-5 |
Construction |
| IAB3-6 |
Forestry |
| IAB3-7 |
Government |
| IAB3-8 |
Green Solutions |
| IAB3-9 |
Human Resources |
| IAB3-10 |
Logistics |
| IAB3-11 |
Marketing |
| IAB3-12 |
Metals |
| ... |
... |
| Value | Description |
| 1 |
Streaming |
| 2 |
Progressive |
| Value | Description |
| 1 |
Audio Ad (Auto-Play) |
| 2 |
Audio Ad (User Initiated) |
| 3 |
Expandable (Automatic) |
| 4 |
Expandable (User Initiated - Click) |
| 5 |
Expandable (User Initiated - Rollover) |
| 6 |
In-Banner Video Ad (Auto-Play) |
| 7 |
In-Banner Video Ad (User Initiated) |
| 8 |
Pop (e.g., Over, Under, or Upon Exit) |
| 9 |
Provocative or Suggestive Imagery |
| 10 |
Shaky, Flashing, Flickering, Extreme Animation, Smileys |
| 11 |
Surveys |
| 12 |
Text Only |
| 13 |
User Interactive (e.g., Embedded Games) |
| 14 |
Windows Dialog or Alert Style |
| 15 |
Has Audio On/Off Button |
| 16 |
Ad Can be Skipped (e.g., Skip Button on Pre-Roll Video) |
| Value | Description |
| 1 |
Mobile/Tablet |
| 2 |
Personal Computer |
| 3 |
Connected TV |
| 4 |
Phone |
| 5 |
Tablet |
| 6 |
Connected Device |
| 7 |
Set Top Box |
| Value | Description |
| 1 |
Left |
| 2 |
Right |
| 3 |
Up |
| 4 |
Down |
| 5 |
Full Screen |
| Value | Description |
| 1 |
GPS/Location Services |
| 2 |
IP Address |
| 3 |
User provided (e.g., registration data) |
| Value | Description |
| 0 |
Unknown Error |
| 1 |
Technical Error |
| 2 |
Invalid Request |
| 3 |
Known Web Spider |
| 4 |
Suspected Non-Human Traffic |
| 5 |
Cloud, Data center, or Proxy IP |
| 6 |
Unsupported Device |
| 7 |
Blocked Publisher or Site |
| 8 |
Unmatched User |
| Value | Description |
|---|
| 0 | Bid Won |
| 1 | Internal Error |
| 2 | Impression Opportunity Expired |
| 3 | Invalid Bid Response |
| 4 | Invalid Deal ID |
| 5 | Invalid Auction ID |
| 6 | Invalid (i.e., malformed) Advertiser Domain |
| 7 | Missing Markup |
| 8 | Missing Creative ID |
| 9 | Missing Bid Price |
| 10 | Missing Minimum Creative Approval Data |
| 100 | Bid was Below Auction Floor |
| 101 | Bid was Below Deal Floor |
| 102 | Lost to Higher Bid |
| 103 | Lost to a Bid for a PMP Deal |
| 104 | Buyer Seat Blocked |
| 200 | Creative Filtered - General; reason unknown. |
| 201 | Creative Filtered - Pending processing by Exchange (e.g., approval, transcoding, etc.) |
| 202 | Creative Filtered - Disapproved by Exchange |
| 203 | Creative Filtered - Size Not Allowed |
| 204 | Creative Filtered - Incorrect Creative Format |
| 205 | Creative Filtered - Advertiser Exclusions |
| 206 | Creative Filtered – App Bundle Exclusions |
| 207 | Creative Filtered - Not Secure |
| 208 | Creative Filtered - Language Exclusions |
| 209 | Creative Filtered - Category Exclusions |
| 210 | Creative Filtered - Creative Attribute Exclusions |
| 211 | Creative Filtered - Ad Type Exclusions |
| 212 | Creative Filtered - Animation Too Long |
| 213 | Creative Filtered - Not Allowed in PMP Deal |
| Value | Description |
| 1 |
Static Resource |
| 2 |
HTML Resource |
| 3 |
iframe Resource |
| Value | Description |
| 1 |
VAST 1.0 |
| 2 |
VAST 2.0 |
| 3 |
VAST 3.0 |
| 4 |
VAST 1.0 Wrapper |
| 5 |
VAST 2.0 Wrapper |
| 6 |
VAST 3.0 Wrapper |
| Value | Description |
| 1 |
Linear / In-Stream |
| 2 |
Non-Linear / Overlay |
| Value | Description |
| 1 |
Auto-Play Sound On |
| 2 |
Auto-Play Sound Off |
| 3 |
Click-to-Play |
| 4 |
Mouse-Over |
| Value | Description |
| 0 |
Unknown |
| 1 |
Professionally Produced |
| 2 |
Prosumer |
| 3 |
User Generated (UGC) |
| Value |
Description |
| > 0 |
Mid-Roll (value indicates start delay in second) |
| 0 |
Pre-Roll |
| -1 |
Generic Mid-Roll |
| -2 |
Generic Post-Roll |
Updated about 2 years ago
