Macros for Bid Response



BidMachine Exchange is currently working with openRTB 2.3 version

Macro Description
ID of the bid request; from attribute.
ID of the bid; from attribute.
ID of the impression just won; from attribute.
ID of the bidder seat for whom the bid was made.
ID of the ad markup the bidder wishes to serve; from bid.adid attribute.
Settlement price using the same currency and units as the bid.
The currency used in the bid (explicit or implied); for confirmation only.
Market Bid Ratio defined as: clearance price / bid price.
Loss reason codes. Refer to List
The minimum bid that the bidder would have needed to win the auction against real time bidders. Supported ONLY in