Imp Object

Imp Object Properties

Attribute

Type

Description

Example

id

string

A unique identifier for this impression within the context of the bid request

(typically, starts with 1 and increments.

6ba06f9a-44c8-497d-8bc3-78804bebc2c8

banner

object

A Banner object; required if this impression is offered as a banner ad opportunity.

video

object

A Video object; required if this impression is offered as a video ad opportunity.

native

object

A Native object; required if this impression is offered as a native ad opportunity.

displaymanager

string

Name of ad mediation partner, SDK technology, or player responsible for rendering ad (typically video or mobile).

Used by some ad servers to customise ad code by a partner. Recommended for video and/or apps.

appodeal

displaymanagerver

string

Version of ad mediation partner, SDK technology, or player responsible for rendering ad (typically video or mobile).

Used by some ad servers to customise ad code by a partner. Recommended for video and/or apps.

2.0.0

instl

integer;
default 0

1 = the ad is interstitial or full screen, 0 = not interstitial.

1 or 0

tagid

string

Identifier for specific ad placement or ad tag that was used to initiate the auction.

This can be useful for debugging of any issues, or for optimisation by the buyer.

1

bidfloor

float; default 0

Minimum bid for this impression expressed in CPM.

0.15

bidfloorcur

string; default “USD”

Currency specified using ISO-4217 alpha codes.

This may be different from bid currency returned by bidder if this is allowed by the exchange.

USD

secure

integer

Flag to indicate if the impression requires secure HTTPS URL creative assets and markup,

where 0 = non-secure, 1 = secure. If omitted, the secure state is unknown, but non-secure HTTP support can be assumed.

0

ext

object

Placeholder for exchange-specific extensions to OpenRTB.