Setting up video ads

This guide will help you to set up video orders for Google Ad Manager through Metadata

Access your account

Log in to your account on https://admanager.google.com. You will see a similar screen as below

15341534

Step 1 - Setup Order

If you already have order and you want to use it, move to "Step 2 - Setup Creative".

  1. Choose "Orders" in the Delivery group. Then click on "New order".
534534
  1. Fill in three fields: Name, Advertiser, and Trafficker. Then click "SAVE"
778778

Step 2 - Setup Creative

  1. Choose "Creatives" in the Delivery group. Then click on "VAST creatives", then "New creative".
523523
  1. Select the same Advertiser that you used when setting up an Order. Then click on "OK".
524524
  1. Choose "Redirect".
768768
  1. Fill in two fields: Name and Target ad unit size.
    Insert the VAST tag URL from "VAST tag URLs" (at the bottom of the page) in the field below.
    Set "Duration" equal to 1.
653653

Step 3 - Setup LineItem

  1. Choose "Orders" in the Delivery group.
  2. Choose a necessary Order from the list. Then click on "New line item"
  3. Choose "Video"
679679
  1. On the next screen:
    a) Fill in the Name of line item.
    b) Set the "Line item type" to "Price Priority"
470470
c) Select "Expected creatives".
682682

d) Input "Start time" and "End time" in the "Delivery settings" group.

561561

e) Pay attention to the "Child-directed ads" parameter, the value of which affects the fill rate.
The highest fill rate is achieved by selecting "Allow to serve on child-directed requests".

520520

f) Select an ad unit from the list In the "Inventory" group. Add Custom targeting for BidMachine price, for example, bm_pf:0.2.
Clear the "Inventory type" group

996996
  1. After creating a line item, connect the creative with the line item. For that choose the line item, then choose "Creatives". Then click on "ADD CREATIVE" -> "Existing creative"
936936
  1. Find creative and click on it.
963963

VAST tag URL

Rewarded URL:

https://js.bidmachine.io/gam_lightweight.xml