Setting up video ads
This guide will help you to set up video orders for Google Ad Manager through Metadata
Access your account
Log in to your account on https://admanager.google.com. You will see a similar screen as below
![admanager_home.png 1534](https://files.readme.io/97bee64-admanager_home.png)
Step 1 - Setup Order
If you already have order and you want to use it, move to "Step 2 - Setup Creative".
- Choose "Orders" in the Delivery group. Then click on "New order".
![ad_manager_order.png 534](https://files.readme.io/525065d-ad_manager_order.png)
- Fill in three fields: Name, Advertiser, and Trafficker. Then click "SAVE"
![order_new_order.png 778](https://files.readme.io/650a2d6-order_new_order.png)
Step 2 - Setup Creative
- Choose "Creatives" in the Delivery group. Then click on "VAST creatives", then "New creative".
![new_vast_creative.png 523](https://files.readme.io/43f199b-new_vast_creative.png)
- Select the same Advertiser that you used when setting up an Order. Then click on "OK".
![creative_select_advertiser.png 524](https://files.readme.io/c0ed8bf-creative_select_advertiser.png)
- Choose "Redirect".
![new_creative_redirect.png 768](https://files.readme.io/12a0181-new_creative_redirect.png)
- Fill in two fields: Name and Target ad unit size.
Insert the VAST tag URL from "VAST tag URLs" (at the bottom of the page) in the field below.
Set "Duration" equal to 1.
![new_creative_redirect_params.png 653](https://files.readme.io/b34a311-new_creative_redirect_params.png)
Step 3 - Setup LineItem
- Choose "Orders" in the Delivery group.
- Choose a necessary Order from the list. Then click on "New line item"
- Choose "Video"
![line_item_ad_type.png 679](https://files.readme.io/0a39c6a-line_item_ad_type.png)
- On the next screen:
a) Fill in the Name of line item.
b) Set the "Line item type" to "Price Priority"
![ad_manager_line_item_type.png 470](https://files.readme.io/5ff9071-ad_manager_line_item_type.png)
c) Select "Expected creatives".
![line_item_expected_creatives.png 682](https://files.readme.io/267cc81-line_item_expected_creatives.png)
d) Input "Start time" and "End time" in the "Delivery settings" group.
![line_item_delivery_settings.png 561](https://files.readme.io/d92c84e-line_item_delivery_settings.png)
e) Pay attention to the "Child-directed ads" parameter, the value of which affects the fill rate.
The highest fill rate is achieved by selecting "Allow to serve on child-directed requests".
![line_item_settings_child.png 520](https://files.readme.io/5272910-line_item_settings_child.png)
f) Select an ad unit from the list In the "Inventory" group. Add Custom targeting for BidMachine price. Value of custom parameter must contain 2 decimal points, for example, for price 2.9 - bm_pf:2.90
.
Clear the "Inventory type" group
![line_item_add_targeting.png 996](https://files.readme.io/b393ab1-line_item_add_targeting.png)
- After creating a line item, connect the creative with the line item. For that choose the line item, then choose "Creatives". Then click on "ADD CREATIVE" -> "Existing creative"
![line_item_creatives.png 936](https://files.readme.io/2da6e9f-line_item_creatives.png)
- Find creative and click on it.
![line_item_existing_creative.png 963](https://files.readme.io/2d589f8-line_item_existing_creative.png)
VAST tag URL
Rewarded URL:
https://js.bidmachine.io/gam_lightweight.xml
Updated 9 months ago