Attribute Type Description Example
id recommended, string Exchange-specific ID for the user. At least one of id or buyerid is recommended. "1"
yob optional, integer Year of birth as a 4-digit integer. 1984
gender optional, string Gender, where “M” = male, “F” = female, “O” = known to be other (i.e., omitted is unknown). "O"
keywords optional, string Comma separated list of keywords, interests, or intent. "game"
geo optional, object Location of the user’s home base defined by a Geo object. This is not necessarily their current location.