App

Attribute	Type	Description	Example
id	required, string	Exchange-specific app ID.	"102938"
name	required, string	App name (may be aliased at the publisher’s request).	"MyApp"
bundle	required, string	Application bundle or package name (e.g., com.app.game); intended to be a unique ID across exchanges. iOS will pass the app store ID, android - the package bundle	android: "com.appodeal.test" iOS: "78945611"
domain	optional, string	Domain of the app.	"game.app.com"
storeurl	optional, string	App store URL for an installed app; for QAG 1.5 compliance.	"https://itunes.apple.com/us/app/somerandomapp/id1191231238?mt=8"
cat	optional, string array	Array of IAB content categories of the app.	["IAB2-1", "IAB2-4"]
sectioncat	optional, string array	Array of IAB content categories that describe the current section of the app.	["IAB2"]
pagecat	optional, string array	Array of IAB content categories that describe the current page or view of the app.	["IAB2-1"]
ver	optional, string	Application version.	"1.0.3"
privacypolicy	optional, integer	Indicates if the app has a privacy policy, where 0 = no, 1 = yes.	1
paid	optional, integer	0 = app is free, 1 = the app is a paid version.	1
publisher	optional, object	Details about the Publisher of the app.
keywords	optional, string	Comma separated list of keywords about the app.	"automotive"
ext	optional, object	Placeholder for exchange-specific extensions to OpenRTB.