Device

Attribute	Type	Description	Example
ua	optional, string	Browser user agent string.	"Mozilla\/5.0 (iPhone; CPU iPhone OS 10_2 like Mac OS X) AppleWebKit\/602.3.12 (KHTML, like Gecko) Mobile\/14C89"
geo	required, object	Location of the device assumed to be the user’s current location defined by a Geo object.
dnt	optional, integer	Standard “Do Not Track” flag as set in the header by the browser, where 0 = tracking is unrestricted, 1 = do not track.	0
lmt	optional, integer	“Limit Ad Tracking” signal commercially endorsed (e.g., iOS, Android), where 0 = tracking is unrestricted, 1 = tracking must be limited per commercial guidelines.	1
ip	optional, string	IPv4 address closest to device.	23.227.207.23
ipv6	optional, string	IP address closest to device as IPv6.	2001:0db8:11a3:09d7:1f34:8a2e:07a0:765d
devicetype	optional, integer	The general type of device.	4
make	optional, string	Device make.	"Apple"
model	optional, string	Device model.	"iPhone"
os	required ,string	Device operating system.	"iOS"
osv	optional, string	Device operating system version.	"10.1.3"
hwv	required, string	Hardware version of the device.	"5S"
h	optional, integer	Physical height of the screen in pixels.	568
w	optional, integer	Physical width of the screen in pixels.	320
ppi	optional, integer	Screen size as pixels per linear inch.	326
pxratio	optional, float	The ratio of physical pixels to device independent pixels.	2
js	optional, integer	Support for JavaScript, where 0 = no, 1 = yes.	1
language	optional, string	Browser language using ISO-639-1-alpha-2.	"en"
carrier	optional, string	Carrier or ISP (e.g., “VERIZON”). “WIFI” is often used in mobile to indicate high bandwidth (e.g., video friendly vs. cellular).
connectiontype	optional, integer	Network connection type.	2
ifa	optional, string	ID sanctioned for advertiser use in the clear (i.e., not hashed).	382A78A3-7EA0-4D3B-9724-0231C07D0C5A