Attribute Type Description Example
id required, string

A unique identifier for this impression within the context of the bid request

(typically, starts with 1 and increments OR UUID).

6ba06f9a-44c8-497d-8bc3-78804bebc2c8
banner
object A Banner object; required if this impression is offered as a banner ad opportunity.
video
object A Video object; required if this impression is offered as a video ad opportunity.
native
object A Native object; required if this impression is offered as a native ad opportunity.
displaymanager optional, string

Name of ad mediation partner, SDK technology, or player responsible for rendering ad (typically video or mobile).

Used by some ad servers to customise ad code by a partner. Recommended for video and/or apps.

you_ssp_name
displaymanagerver optional, string

Version of ad mediation partner, SDK technology, or player responsible for rendering ad (typically video or mobile).

Used by some ad servers to customise ad code by a partner. Recommended for video and/or apps.

2.0.0
instl optional, integer; default 0 1 = the ad is interstitial or full screen, 0 = not interstitial. 0
tagid optional, string

Identifier for specific ad placement or ad tag that was used to initiate the auction.

This can be useful for debugging of any issues, or for optimisation by the buyer.

my__debug__tag
bidfloor required, float; default 0 Minimum bid for this impression expressed in CPM. 0.15
bidfloorcur optional, string; default “USD”

Currency specified using ISO-4217 alpha codes.

This may be different from bid currency returned by bidder if this is allowed by the exchange.

USD